It may be easier to outsource but creating a business card online is not the difficult, time-consuming process we often turn it into. With a little preparation, you can have a card ready for printing in just a short amount of time.
You already have all or most of the things you need, all that is left is a bit of organization and thought before you hit the print button and make your payment… and wait for your new cards to arrive.
Creating a Business Card online
Keep it simple, Organize and have a direction in mind as to the size, shape and orientation of your card. Add your Logo (and more), the style and size of your text, adding a simple non-aggressive call to action, and most importantly and proofread!
Your prospective clients or customers should have everything need to contact you on your business card.
Having a file with the basics ready to reference as you create your card will speed up the process and give you a ready-made guide as you move thru the process.
- your preferred printing service
- your logo
- your business name
- your name and job title
- telephone number
- website URL
- social media
- images/graphics/QR code
And remember, there are two sides!!! Use the back for additional information or images to keep the front from appearing cluttered.
Size, Shape and Orientation
The size, shape and orientation of your business cards affects text size and the amount of information you can include. And makes a statement about you. Are you conventional or non-conformist?
The size of the card usually depends on the standard of the country you are located. After all, even if you wish to be different you have to know what everyone else is doing.
- North American Standard: 3.5 × 2 in. (88.9 × 50.8 mm)
- European Standard: 3.346 × 2.165 in. (85 × 55 mm)
- Oceania Standard: 3.54 × 2.165 in. (90 × 55 mm)
Most business cards are rectangular and laid out horizontally; if you want to stand out, consider using a square shape, rounded corners, or vertical orientation.
Your Logo and Branding
Your logo and your brand colors and are two crucial design components to consider. These are the most important parts of your visual branding and influence the other areas of your card. Your logo is the visual representation of your business, it deserves a prominent place that will instantly catch the eye.
Remember, if there are too many elements on the card, they’ll compete for attention and nothing will stand out. Leave some white space, it is easier on the eyes and can help draw attention to the important details.
Don’t clutter your card with too much text – if there are too many elements on the card, they’ll all compete for the reader’s attention and nothing will stand out. And remember there are 2 sides of the card.
The paper stock you choose is a way to add something special to your business card. Extra-thick paper adds an instant luxurious touch, while recycled or a lightweight stock leaves an organic impression.
Font: Style and Size
If there’s a font you’ve been using on your website or other marketing materials, bring that into your business card. The font you choose should represent your business, attract attention, and be easy to read.Your brand color scheme helps with staying on-brand, The background color of your card and the text colors should be from your brand colors. You may have to experiment with contrasts for legibility.
Sans-Serif font doesn’t have the ‘serifs,’ or the decorative lines or at the end of each stroke. They tend to have less line width variation. Sans-Serif font work well for business names and convey simplicity and minimalism.
Serif fonts are also used for digital display text. Serifs fonts have a historical association with carved inscriptions on historic buildings, bridges and gravestones. This makes Serif fonts ideal to give your business card a traditional or well-established look.
Script fonts convey a human touch, think flowing cursive strokes and handwritten-style calligraphy. The classic, flowing script fonts usually present an elegant look and the rounder ones create a sense of fun. Pro tips:
- Use a script or serif font with a sans-serif
- Avoid fonts that look similar
- Use bold, regular, or italic of the same font for contrast
- 2 font sizes on your business card ideal, never use more than 3
- Contrast background and font colors
Text size should be at least 8pt (point size), but the more important information (like your business’s name and your name) should be in a larger size, a different typeface, or in bold. This will help this information to stand out and gather attention.
Prominent business card text fields, like your company name or full name, should be between 10pt-16pts. The secondary text (job title, email, phone number) should look smaller than the primary text. Be aware that certain fonts can appear smaller than others even at the same point size.
Call To Action
A call to action isn’t a requirement, but it can encourage taking the next step.
Adding a QR code to your business card is a way to send people to your digital business card, to your website, subscribe to your mailing list, or for special promotions. Placing the QR code on the reverse side of your business card makes it easier to scan and cuts down on the clutter.
Including your website URL is another non-aggressive invitation for visits.
Before you submit your order, double-check your business cards for spelling errors. Let other’s take a look and proof your work.
With everything in place and with your final color choices/special finishes, re-evaluate your new card to make sure everything fits together.
Look at the visual flow: What do you notice first? What last? A visual flow should start with the logo, the primary information, and then the secondary information. Last noticed should be any secondary images (if any).
If needed, now is the time to do revisions and proofread again, not while holding that new box of cards. Now you can change and optimize the visual flows by changing an element’s size and location. You can later, but it will cost you more.
Double-check to make sure the text is legible, no colors clash, and for elements that are too close to the edge.
All good? Great!!! Now proofread again after a break, get a third or fourth opinion and then hit the Submit button.
Creating a business card online does not have to be the complex time-consuming task we turn it into. A little preparation work and organization can make the next time you order cards a breeze.
Give your current card an honest appraisal. If everything is good, then most of your work is done. Most (if not all) online services have a save card feature. All you really need to do is verify and Submit.
Your card size, shape and orientation; logo, brand colors and additional images; font style and size; call to action (if desired) are all important and have an impact on how your card is viewed and remembered… and perhaps become 1 of the 12% of business cards that are saved.
As always, questions, comments and your thoughts are always welcome here.