Anyone who wants to quickly add the details from your business card can just scan the QR code. This code is placed front or back of your card and can be customized with colors, logos or images. Business cards QR code are extremely useful at adding additional information that a standard paper card just is not big enough to handle if you really have something meaningful and vivid to include.
Business cards QR code
The QR code is the bridge between printed cards and your online presence. The code makes it easy for anyone to learn more about your business and adding additional information that a standard paper card just is not big enough to handle. There are no limits with how you choose to use a Quick Response Code.
What are QR codes?
From the Oxford Languages dictionary:
a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.
Quick Response Code (QR code) is a matrix bar code designed in 1994 in Japan for the automotive industry, and is popular due to its fast readability and greater storage capacity compared to a standard UPC bar code.
QR codes are detected thru a 2-dimensional digital image sensor and are digitally analyzed by a processor. This locates the three large squares at the corners and use the smaller square near the fourth corner for size, orientation, and the angle of viewing. The small dots are converted to binary numbers and validated with an error-correcting algorithm.
QR codes contain data for a locator, identifier, or a tracker that points to a website or application, using four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store the data. More about QR codes can be found here.
QR codes varies from selling products to supporting the service being offered–they add value to your all your communication messages.
QR code details for your business card
You are unlimited in possibilities! The codes are quite capable of sharing all the information you could possibly wish to share. Some of the more basic types are:
- Contact information like a phone number, email, your picture, map location increases chances that your contacts will get saved to a phone directory
- Include important details about your experience, personality or your biography. Details about you, your company and experience are crucial in telling people your story effectively
- Special offers, discounts or giveaways
- Link to your website, making the process easier and leaving a impression for your prospect
- Show portfolio of your works (a great idea for a business card that’s planned to reach a potential employer or project buyer)
- Event dates. Use a link to invite people to your event, conference or group meeting
- Social media. When your business operates in social networks your following is mainly the client base and audience at the same time, make it easy for prospects join your group or subscribe to the page
- Feedback form/Lead Capture can be included for pricing quotes, quick appointments, scheduling and purchasing.
How to Add a QR Code to your Business Card
When you design or create a business card you may have the option to include a QR code, either on the front or the back of the card.
You can create a QR Code yourself with the custom information you want to include. Once created, save it as an image and upload it to your printed business card, to documents or even to your email.
QR code generators are easy to find online. Simply search for QR code creator or generator online or in your preferred app store. Many give you a choice to create a code referring to a link (url), or directly to a vCard (contact card).
Three popular QR Code generators are:
Statistics for QR codes on business cards
“According to a recent survey by Statista, in the US alone, an estimated 11 Million households were forecast to have scanned a QR Code in 2020. This would have meant an increase from an estimated 9.76 Million scans in 2018. The popularity of QR codes is expected to grow even further as the general public gets to see them more frequently, thanks to mobile apps and messengers.” From: QR Code Statistics 2021: Up-To-Date Numbers On Global QR Code Usage
“Consumer usage of QR Codes will be 5.3 billion QR Code coupons to be redeemed by smartphones by 2022 and 1 billion smartphones will access QR Codes.” (Juniper Research, 2019)
QR Codes can be used everywhere. The future of QR Codes is anticipated to rise in the coming years.
Awareness of QR Codes is at its highest in South East Asian countries; regions like Europe and the US are catching up on this trend swiftly.
QR Codes are on the rise more than ever since most smartphones are equipped with an in-built QR Code scanner in their cameras. Keeping this fact into consideration, industries including hotels, social media influencers, B2B and B2C companies have began incorporating QR Codes.
Business cards with a QR code are quickly catching on world-wide and are extremely useful at adding additional information, serving as a bridge between printed cards and the information you wish to share.
Adding a QR code to your business card is simple enough, most online printing shops use images you provide for making your custom business cards.
QR Codes are on the rise more than ever as industries including hotels, social media influencers, B2B and B2C companies have began incorporating QR Codes.
I use a digital card service that provides a QR code with each card I design (along with some other perks!) and the majority of my interactions are online. Very seldom do I get present a paper card; having a QR code for others to scan and have my “business card” is a great advertisment for my business.
As always, questions, comments and your thoughts are always welcome here.